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Northwind Outdoors is a made-up store, so change anything you like. Schedules, emails and account connections are switched off.

Dashboard

Total ad spend

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Revenue

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Clicks

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ROAS

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Advertising performance
SpendRevenue
Needs attention
Wasted ad spend on search terms with clicks but no conversions
Wolfy insights
Daily AI recommendations based on your last 30 days of Google Ads data

Asking Wolfy to review your Google Ads data

Market momentum
How your impression share compares to the market
Labelizer
Product performance for this account
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Top campaigns
Highest return on ad spend in the last 30 days (10 october 2026 - 8 november 2026)